Publications

While much of our work appears in clients’ names or as unattributed content in books and on client websites, some is more visible. Prior to starting Proof Positive Content, Sarah authored two well-respected blogs focused on individual professional service niches:

Marketing Ideas for CPAs, an award-winning blog for accountants, and Marketing Ideas for Attorneys, which was nominated for an award just before it ended its run.

Sarah co-authored Take Your Marketing Online! Proven Ways to Grow Your Firm in the Digital Age, a book focused on accounting firms, at the request of the AICPA. She is also the unnamed editor of other books, including one for a high-profile accounting consultants’ group (as well as the author of ghostwritten content that appears within it).

The following is a partial list of Sarah's bylined articles that have appeared in major professional publications:

• Black Friday sales hold a message for accounting firms

• Handling a death within the firm

• Where do you go from here with marketing your firm?

• Why It Pays to Give Free Advice

• Presentations Hold Lasting Power

• Spring Cleaning for Your Firm’s Website

• 6 Tips to Maximize Readability on Your Firm's Blog

• 6 Strategies for a Stellar Site

• You Can Come Out of Hiding Now—Tax Season Is Over

• Launch Content with a Laser, Not a Catapult

• What Has a Longer Memory Than an Elephant?

• Honing in on Your Clients'’ Industries Builds Their Confidence in You

• Hiring or Outsourcing Your Accounting Firm'’s Marketing

• Should You Hire or Outsource for Marketing Assistance?

• Responsiveness Beats SEO When It Comes to Gaining New Clients

• Satisfied Staff Support Strong Branding Efforts in a Competitive Marketplace

• A Solid Social Media Policy is Essential for Accounting Firms

• How Can You Be the ‘Most Wanted’ Accountant if Your Picture Isn’'t on the Post Office Wall?

• Expertise and uncertainty for accountants