Written content is a critical component of marketing your firm. It’s how you let potential clients know who you are and demonstrate the benefits your services deliver. Content is what distinguishes your brand from so many others that may offer similar services, but don’t necessarily share your approach, depth of knowledge or any of the other special features that make your firm unique.

In the world of professional services, both firms and individuals must build a strong brand in order to thrive. Outstanding content not only helps you inform and attract clients, but also helps you build symbiotic relationships in your profession, attracting new talent and opening up future opportunities for your own career growth.

Unfortunately, most subject matter experts lack the time – and often the inclination – to create the high-quality content their firms need. And with their deep reservoirs of specialized, often highly technical information, it can be challenging to know where to begin or how to effectively communicate complex topics to less-educated audiences.

What’s possible? What’s necessary? What’s most effective? Proof Positive Content specializes in helping you answer these questions. From blog posts to website copy, we assess strategies to deliver the best ROI for your marketing investment and then create powerful ghostwritten articles and other content that’s perfectly tailored to fit your firm.

  • Blog posts
  • Brochures
  • Client communications
  • Content strategy
  • Editing & proofreading
  • Firm overviews
  • LinkedIn profiles
  • Press releases
  • Professional bios
  • Service sell sheets
  • Speaker profiles
  • Websites

To learn more about how we can help your firm achieve your objectives through customized content, contact us or read about our writing and editing  services.