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Alexa Yext

Alexa’s getting brain augmentation

Amazon is making a move that could strengthen your firm’s presence inside millions of kitchens and living rooms. Today the company announced a relationship ...
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capitalize headlines

What’s the deal with headline capitalization?

If you’ve noticed a whole lot of variation in capitalization patterns for headlines and article titles lately, you’re not imagining things. Whereas there used ...
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Google Adwords becomes Google Ads

Farewell to Google AdWords

…but not to Google Ads. Never fear, parent company Alphabet has no intention of abdicating its role as a pay-per-click advertising powerhouse. And why ...
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