Marketing

How cats are like your marketing slogans (and how to fix it)

marketing slogans

In honor of the day, we’ve invited a special guest blogger to share his unique marketing insights. While we haven’t yet adopted his strategies (in part due to child labor laws), we applaud his commitment to strong branding. By Roger Warlick Has your business found a great slogan to market its strengths, only to have…

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Making the case for case studies

shoes

Case studies are among the most valuable tactics an accounting firm can adopt to enhance marketing. They’re often treated as nice extras to be added at some vague date in the future, but that’s a mistake. A well-written case study comes across as authentic, relatable, and highly readable. Even one case study gives such veracity…

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6 ways to use video on your website

video

Video is good for SEO. That’s a well-supported fact that most firm leaders recognize by now. What they often don’t see is how to use video naturally and effectively, so that it supports and complements other content. Sure, there’s the ubiquitous “Welcome to the firm” video on the homepage, but beyond that many site owners…

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The color of the future

living coral

As we settle in for the cozy Christmas season and prepare for winter holidays with family, some among us are already focused on next year. They’re telling us about tax changes, predicting weather and economic patterns, and most importantly, selecting the official color of the year for 2019. In case you haven’t heard, the Pantone…

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Beyond the blog

content marketing

Publishing a regular blog is a fantastic way to share useful knowledge and demonstrate your firm’s thought leadership. Perfect for sharing everything from timely tax tips to brief discussions of niche-specific trends and insights on dealing with persistent challenges, the blog format lets professional service firms connect and communicate with their audience. But why stop…

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Stand up to stand out

vertical video

Video is a hot trend that’s continuing to gain traction in the content marketing arena. The latest twist is one that’s super simple but makes a surprisingly big impact. If you want your video to get more views, just go vertical! Can the orientation of a video really make a meaningful difference? That’s such a…

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Business card basics

business card basics

Marketing has changed dramatically in the digital age. Novel technologies and tactics abound, from a vast array of social media platforms to webcasts, do-it-yourself video and more. But for all that’s new and different, some classic tools retain their traditional position at the core of your marketing strategy. After all, what good is a fancy…

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The right fit may be a misfit

hiring the right fit

When searching for the perfect candidate, accounting firms almost invariably talk about finding someone with the right fit in addition to the required complement of professional skills. What does “fit” really mean? While it varies to a degree between firms, most people are hoping to find a talented professional who will match the existing team’s…

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Marketing as a fugue

accounting marketing

“Marketing is boring. It’s just the same thing, over and over.” If you believe that, then check out this fugue for a minute:     Now that your entire brain is quivering with joy, let me point out that what you heard was basically the same thing over and over. What makes it such an…

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