Exclude internal site traffic to generate meaningful analytics

Most accounting firms monitor their site traffic using Google Analytics, but is the data you’re seeing as valuable as it could be? The information you seek is, in almost all cases, focused on the way potential and current clients are using your website. How many visitors are you getting, and on which pages? How long…

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Marketing Secrets of Poison Ivy

What’s good about poison ivy? Absolutely nothing, as far as I’m concerned. For the past month I’ve been waging (and losing) an epic battle against the noxious plant – or rather, against the aftereffects of exposure to urushiol, its potent oil. I am one of the unlucky who are exceptionally allergic to this scourge of…

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