Archive for August 2018
Decimating news from the front lines of language
The English language holds no shortage of pitfalls for writers. With so many cognates and words that are almost-but-not-quite the same, it’s no wonder that mistakes riddle our communications. Sometimes these errors are accidental; other times the misuse reflects a downright ornery refusal to stick within accepted usage guidelines. Editors may sneer, proof-readers pooh-pooh, and…
Read More10 data-based facts that illustrate today’s content marketing landscape
Content marketing – if you’re in marketing or leading a firm today, you’ve heard people singing the praises of this approach so much you might be tired of hearing the term. That’s fair, but there are solid reasons why content marketing is such a hot trend. It’s also a broad approach with so much variety…
Read MoreSEO for accounting firms is more than keywords
Ranking high in online search results is one of the primary marketing goals for businesses of every kind. As the largest and most frequently used search engine, Google decides who makes the cut and who’s relegated to the lower recesses of search listings, never to be found by most users. And since Google assigns page…
Read More17 Naked celebrities! Or: What Google really wants
Has your website shown a sudden improvement in page rank? If so, you may be one of the beneficiaries of Google’s most recent algorithm update. Like the changes in March and April of this year, this is a broad core algorithm update that tweaks page ranking data in order to deliver better search results. In…
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