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Posts by Sarah Warlick

What’s in a name? More people than you may expect

dunce cap

New words enter the English lexicon in all kinds of ways. They may originate in slang, migrate in from other languages, expand from regional dialects or even morph from brand names into general terminology (e.g. Kleenex, Xerox, Jell-o, Band-Aid, and Google as a verb). Some transition from the name of an inventor or researcher into…

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When vowels change: The Great Vowel Shift

great vowel shift

What would you do if you woke up one morning and heard the people around you speaking a familiar language, but differently? If all their utterances made sense but were spoken…wrong, somehow, it could feel disorienting at the least. That’s more or less what happened in southern England during the 15th and 16th centuries during…

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How cats are like your marketing slogans (and how to fix it)

marketing slogans

In honor of the day, we’ve invited a special guest blogger to share his unique marketing insights. While we haven’t yet adopted his strategies (in part due to child labor laws), we applaud his commitment to strong branding. By Roger Warlick Has your business found a great slogan to market its strengths, only to have…

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Making the case for case studies


Case studies are among the most valuable tactics an accounting firm can adopt to enhance marketing. They’re often treated as nice extras to be added at some vague date in the future, but that’s a mistake. A well-written case study comes across as authentic, relatable, and highly readable. Even one case study gives such veracity…

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6 ways to use video on your website


Video is good for SEO. That’s a well-supported fact that most firm leaders recognize by now. What they often don’t see is how to use video naturally and effectively, so that it supports and complements other content. Sure, there’s the ubiquitous “Welcome to the firm” video on the homepage, but beyond that many site owners…

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The secret life of ink


If you’re in one of the professional services, you probably don’t think a lot about ink. You know – the stuff that fills pens and printer cartridges and seems to cost more than it should. Fun fact: you’re not imagining those exorbitant prices. Ounce for ounce, ink costs more than blood on the open market.…

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Where should accounting firms focus their social media efforts?

social media marketing

Even as more people question social media’s potential to negatively impact mental health, child development and personal relationships, the number of daily users continues to grow. How should accounting firms adjust their social media marketing efforts in the face of this ambiguity around the platforms we’ve all come to love (and hate)? Using social media…

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The punctuation puzzle that is President(?) Day

presidents day

Today is a holiday; that much we know. But what exactly is that holiday called? Is it President’s Day? Presidents’ Day? Presidents Day? Or something else entirely? It all started with George Washington, who was born in 1731 – or maybe 1732. The holiday we celebrate on the third Monday in February began as a…

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What to expect from Google’s redesigned Search Console

Google search console changes

For years, site managers have relied on Google Search Console to monitor and improve their websites’ performance on the world’s most popular search engine. The information there includes search metrics, reports on site indexing by Google’s web crawlers, and all kinds of other helpful tidbits. Google made significant alterations and expansions to this console during…

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