Archive for November 2018

Stand up to stand out

vertical video

Video is a hot trend that’s continuing to gain traction in the content marketing arena. The latest twist is one that’s super simple but makes a surprisingly big impact. If you want your video to get more views, just go vertical! Can the orientation of a video really make a meaningful difference? That’s such a…

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Business card basics

business card basics

Marketing has changed dramatically in the digital age. Novel technologies and tactics abound, from a vast array of social media platforms to webcasts, do-it-yourself video and more. But for all that’s new and different, some classic tools retain their traditional position at the core of your marketing strategy. After all, what good is a fancy…

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The right fit may be a misfit

hiring the right fit

When searching for the perfect candidate, accounting firms almost invariably talk about finding someone with the right fit in addition to the required complement of professional skills. What does “fit” really mean? While it varies to a degree between firms, most people are hoping to find a talented professional who will match the existing team’s…

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