Archive for April 2019
Little-known holidays provide marketing opportunities for CPA firms
It’s the birthday season! Well, it is in my household anyway. Our family celebrates the holidays that matter to us, and your firm can take the same approach. For example, April is Records and Information Management Month, and the third week is Organize Your Files Week. Given that the third week in April includes Tax…
Read MoreHow cats are like your marketing slogans (and how to fix it)
In honor of the day, we’ve invited a special guest blogger to share his unique marketing insights. While we haven’t yet adopted his strategies (in part due to child labor laws), we applaud his commitment to strong branding. By Roger Warlick Has your business found a great slogan to market its strengths, only to have…
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