Archive for May 2017

You’ve probably heard that you should publish a newsletter. Maybe it was your marketing firm or in-house marketing staff who gave the advice; perhaps you read the suggestion in a marketing blog or book. Wherever it came from, the idea of a newsletter, though pleasant enough, often strikes busy firm leaders as a nice thing…

Sending holiday cards to your clients is a thoughtful gesture that helps strengthen the relationship and lets them know you’re thinking of them. Many law firms – and other kinds of businesses – make a practice of sending cards to mark Christmas or Hanukkah, Thanksgiving or other major holidays. While it’s always nice to receive…