Unusual Holidays for Exceptional Law Firms

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Sending holiday cards to your clients is a thoughtful gesture that helps strengthen the relationship and lets them know you’re thinking of them. Many law firms – and other kinds of businesses – make a practice of sending cards to mark Christmas or Hanukkah, Thanksgiving or other major holidays.

While it’s always nice to receive holiday greetings, so many individuals and businesses send cards at these times that your gesture may not have much of an impact, lost among a sea of similar cards. To get more marketing mileage from your cards, consider choosing a unique holiday that few other firms note in this manner.

There are obscure holidays for everything imaginable, including some that are downright silly. You probably don’t need to consider events like World Tapir Day unless you happen to have a predilection for the adorable, aardvark-like creatures, but law-related holidays would make perfect times to send out your cards. Luckily, there are more than you might expect. And while some of these are actually designed to encourage shows of gratitude and appreciation to those in law, take the opportunity to flip the script a bit and use these dates to shower your clients with thanks and praise instead:

  • Love Your Lawyer Day: This delightful holiday takes place on the first Friday in November each year. You could beat the winter card crush by showing your clients a little love, in honor of the event.
  • Love Litigating Lawyers Day is another solid choice, assuming your law firm doesn’t maintain an exclusive focus on providing clients with legal defense. It’s celebrated annually on August 31st.
  • Be Kind to Lawyers Day just passed in 2017, on the second Tuesday in April. That gives you plenty of time to prepare for next year, with cards for your clients – cake for you!
  • Legal Assistance Day on March 14th is important to many Americans, so why not send cards? If you already participate in this annual volunteer effort to provide legal services at no cost, you know how meaningful the experience can be. Your clients would probably appreciate knowing about this way the legal community looks out for the less fortunate.
  • Legal Assistants Day (not to be confused with the above “Assistance” day) falls on the 26th of March and celebrates, you guessed it, the hardworking folks who help keep your firm running like a well-oiled machine.
  • Amnesty International Day isn’t strictly about lawyers, but its focus on defending human rights around the world makes it a highly appropriate holiday for you to mark with cards each May 28th. After all, the organization was founded by an attorney, and your entire career revolves around ensuring your clients enjoy the rights afforded them by law.
  • Employee Legal Awareness Day was established to promote legal education and understanding of the rights and responsibilities that apply to both employees and small businesses. Once a year, on February 13th, you can be a part of the effort to help empower workers and business owners with the knowledge they need.

The above list is suitable for most firms, but there are also law-related holidays (some ridiculous, some serious) that might be ideal for those with a more specialized practice. Use these dates as a starting point to reach out to clients and prospects alike:

Depending on the focus of your practice, you could even pick holidays like Wildlife Conservation Day (December 4th) or Stepfamily Day (September 16th).

There’s no shortage of holidays to celebrate. You can choose the one that’s right for your firm and make it your own with cards, blog posts, social media posts and events, if you’re feeling particularly energetic.

Help your mailers stand out and build awareness of the issues that matter to your clients with one of these lesser-known holidays. After all, who’s going to send Tapir Day cards if you don’t?

originally published on Marketing Ideas for Attorneys

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Sarah Warlick

Sarah Warlick founded Proof Positive Content to provide professional service firms with high-quality content that resonates with their target audiences. Sarah's writing appears in books, on the websites of over a dozen Top 100 Accounting Firms and in Accounting Today, Forbes and other leading publications, but usually under another name. Ghostwriters rarely get the glory - their clients do!

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