Websites

Google clarifies review policy

client reviews

Glowing reviews from clients are something every business values and appreciates. Even when the reviews aren’t so glowing, web users are glad to hear the perspective of previous clients and customers who have interacted with the business. Savvy web users know to take all reviews – both good and bad – with a grain of…

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SEO for accounting firms is more than keywords

page rank

Ranking high in online search results is one of the primary marketing goals for businesses of every kind. As the largest and most frequently used search engine, Google decides who makes the cut and who’s relegated to the lower recesses of search listings, never to be found by most users. And since Google assigns page…

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17 Naked celebrities! Or: What Google really wants

Google algorithm update

Has your website shown a sudden improvement in page rank? If so, you may be one of the beneficiaries of Google’s most recent algorithm update. Like the changes in March and April of this year, this is a broad core algorithm update that tweaks page ranking data in order to deliver better search results. In…

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5 keys to a professional bio that helps you stand out

professional bio

You’ve worked hard to design an attractive website, described your services clearly, and even added testimonials or case studies that let visitors hear what real clients think of your firm. What’s still missing? Your professional bio, of course! Bio pages are an important part of your online presence, and they get a surprising amount of…

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Polly want an audio blog?

If you’ve been toying with the idea of adding an audio blog or other audio content to your WordPress website, you’ve now got an easy and cheap-to-free way to do it: Amazon Polly. Polly is a new service from Amazon that lets you create life-like speech based on written content, and there’s a WordPress plugin you can…

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Complicated Contact Forms Are Counterproductive

What’s your job title? Where do you work? What’s your cell phone? Exactly what do you want from me? If you’re feeling a little (or a lot) defensive and annoyed at this point, you’re not alone. That’s how every potential client feels when encountering a contact form, only to find that they must offer realms…

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7 Signs Your Website Is Ready for a Refresh

Web professionals put the lifespan of a modern website at around three years. While not all firms can invest the considerable resources needed to redo their sites by the three-year mark, there are some easily recognizable red flags that indicate it’s time for a refresh. Some are more urgent than others, but each of these…

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Black Friday sales hold a message for accounting firms

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms. This year’s online sales amounted to $7.9 billion on Thanksgiving and Black Friday, a 17.9 percent increase…

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