Complicated Contact Forms Are Counterproductive

What’s your job title? Where do you work? What’s your cell phone? Exactly what do you want from me? If you’re feeling a little (or a lot) defensive and annoyed at this point, you’re not alone. That’s how every potential client feels when encountering a contact form, only to find that they must offer realms…

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7 Signs Your Website Is Ready for a Refresh

Web professionals put the lifespan of a modern website at around three years. While not all firms can invest the considerable resources needed to redo their sites by the three-year mark, there are some easily recognizable red flags that indicate it’s time for a refresh. Some are more urgent than others, but each of these…

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Black Friday sales hold a message for accounting firms

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms. This year’s online sales amounted to $7.9 billion on Thanksgiving and Black Friday, a 17.9 percent increase…

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What About You?

Your firm has an About page on your website – every firm does – but have you ever really pondered what it says about you? An About page is akin to a professional bio, introducing readers to the firm as an entity rather than focusing on a single individual. Like bio pages, these are critically…

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Make Your Landing Pages More Effective

Landing pages have a specific purpose, which makes them different from most of the pages on your main website. To be effective, they need to be handled differently as well, so let’s talk about the best strategies to get the desired results. But first, what is a landing page? Marketing professionals are familiar with the…

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SSL Becomes a Must for Firm Websites

If you’ve been watching the news, you’re well aware of the drastic rise in cybercrime. From major hacks to man-in-the-middle attacks that intercept personal and financial information, data security threats have never been more serious. That’s the main reason Google is making secure socket layers a requirement on Chrome, beginning this month. Strictly speaking, SSL…

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Spiff Up Your Website with Free Typography Resources

Ever feel like all the fonts you see and use look the same? Looking for something fresh and new, but don’t know where to start? Have we got a resource for you – Google Fonts! This service from Google is a fantastic collection of open-source fonts, and they’re all free. You can browse a huge…

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For Better Success, Make Life Easy

Accounting firms, like every other kind of business, usually have a list of things they want potential clients to do. Obviously you want them to become clients. But how exactly? Answering that question is an important key to helping your firm grow and thrive, and the way you answer it should drive your marketing plan.…

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