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hiring the right fit

The right fit may be a misfit

When searching for the perfect candidate, accounting firms almost invariably talk about finding someone with the right fit in addition to the required complement ...
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accounting marketing

Marketing as a fugue

“Marketing is boring. It’s just the same thing, over and over.” If you believe that, then check out this fugue for a minute:   ...
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ablaut reduplication

All about ablaut reduplication

Language is full of rules, no matter which one you speak. The funny thing is that we often know and follow the rules of ...
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