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business card basics

Business card basics

Marketing has changed dramatically in the digital age. Novel technologies and tactics abound, from a vast array of social media platforms to webcasts, do-it-yourself ...
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hiring the right fit

The right fit may be a misfit

When searching for the perfect candidate, accounting firms almost invariably talk about finding someone with the right fit in addition to the required complement ...
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accounting marketing

Marketing as a fugue

“Marketing is boring. It’s just the same thing, over and over.” If you believe that, then check out this fugue for a minute:   ...
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