Newsletters: An Underappreciated Business Development Tool

You’ve probably heard that you should publish a newsletter. Maybe it was your marketing firm or in-house marketing staff who gave the advice; perhaps ...
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Unusual Holidays for Exceptional Law Firms

Sending holiday cards to your clients is a thoughtful gesture that helps strengthen the relationship and lets them know you’re thinking of them. Many ...
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Increase Response Rates with These Email Closings

How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will ...
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