Marketing
Cautionary Tales from the Candidates
Ah, election season. So much to entertain, and so little to take seriously. Yet even amidst the hilarity and absurdity, there are useful lessons to be found. Chief among the most obvious at this point is the very simple but important advice you’ve often heard from us (and no doubt from others): Secure the web…
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Accounting firms, like every other kind of business, usually have a list of things they want potential clients to do. Obviously you want them to become clients. But how exactly? Answering that question is an important key to helping your firm grow and thrive, and the way you answer it should drive your marketing plan.…
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