Posts by Sarah Warlick
Marketing as a fugue
“Marketing is boring. It’s just the same thing, over and over.” If you believe that, then check out this fugue for a minute: Now that your entire brain is quivering with joy, let me point out that what you heard was basically the same thing over and over. What makes it such an…
Read MoreAll about ablaut reduplication
Language is full of rules, no matter which one you speak. The funny thing is that we often know and follow the rules of our mother tongue without ever recognizing that there’s even a rule involved. If someone asked you to share your feelings about ablaut reduplication, what would you do? If you’re like most…
Read MoreThe demise of Google+
Google+ is slated for the dustbins of digital history, and not a minute too soon. Unlike Myspace, which languishes on to this day after being overtaken by Facebook, Google+ faces a clean end point – one that should have come years ago. By the end of August 2019, Google parent company Alphabet will officially shutter…
Read MoreSecure your firm’s Facebook page after the latest security breach
Facebook’s most recent data breach has left millions of people wondering if their accounts are compromised. Here’s what we know so far through Facebook’s initial statement and subsequent updates: “On the afternoon of Tuesday, September 25, our engineering team discovered a security issue affecting almost 50 million accounts. […] Our investigation is still in its…
Read More5 pairs of words that practically beg for misuse
In writing, mistakes are inevitable. That doesn’t make them any less regrettable or embarrassing though, especially when they’re preventable. Often, the most troublesome words closely resemble others that may or may not be related but are definitely distinct. In the interest of helping business writers avoid some of the most common errors, here are five…
Read MoreWhere the C-suite goes for content
You hear a lot of marketing advice designed to help you get your firm’s message out. Building a strong brand and increasing general awareness of the firm is always a good thing, but putting your content in front of decision-makers’ eyes is what you’re really after. A new survey by Greentarget examines the content habits…
Read MoreEnglish expands again
All modern languages are alive, in that they grow and change as a response to the way their speakers use them. English, as the most widely spoken language on earth today, expands at a rapid clip. While it’s easy to observe these changes first-hand, we can also look to the dictionaries for notice because they…
Read MoreGoogle clarifies review policy
Glowing reviews from clients are something every business values and appreciates. Even when the reviews aren’t so glowing, web users are glad to hear the perspective of previous clients and customers who have interacted with the business. Savvy web users know to take all reviews – both good and bad – with a grain of…
Read MoreDecimating news from the front lines of language
The English language holds no shortage of pitfalls for writers. With so many cognates and words that are almost-but-not-quite the same, it’s no wonder that mistakes riddle our communications. Sometimes these errors are accidental; other times the misuse reflects a downright ornery refusal to stick within accepted usage guidelines. Editors may sneer, proof-readers pooh-pooh, and…
Read More10 data-based facts that illustrate today’s content marketing landscape
Content marketing – if you’re in marketing or leading a firm today, you’ve heard people singing the praises of this approach so much you might be tired of hearing the term. That’s fair, but there are solid reasons why content marketing is such a hot trend. It’s also a broad approach with so much variety…
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