Posts by Sarah Warlick
SEO for accounting firms is more than keywords
Ranking high in online search results is one of the primary marketing goals for businesses of every kind. As the largest and most frequently used search engine, Google decides who makes the cut and who’s relegated to the lower recesses of search listings, never to be found by most users. And since Google assigns page…
Read More17 Naked celebrities! Or: What Google really wants
Has your website shown a sudden improvement in page rank? If so, you may be one of the beneficiaries of Google’s most recent algorithm update. Like the changes in March and April of this year, this is a broad core algorithm update that tweaks page ranking data in order to deliver better search results. In…
Read MoreHyphenation help for business writers
Every professional wants to produce grammatically correct, perfectly punctuated business communications, in everything from email to blog posts. And yet, those little nit-picky issues that you just don’t know how to deal with can pose a challenge. Hyphenation is a frequent point of confusion; since some compound words call for a hyphen and others don’t,…
Read MoreAlexa’s getting brain augmentation
Amazon is making a move that could strengthen your firm’s presence inside millions of kitchens and living rooms. Today the company announced a relationship with Yext, Inc. that will change the way Amazon’s popular digital assistant, Alexa, receives and delivers information about local businesses. Until now, Alexa has drawn on information gathered from Yelp to…
Read MoreWhat’s the deal with headline capitalization?
If you’ve noticed a whole lot of variation in capitalization patterns for headlines and article titles lately, you’re not imagining things. Whereas there used to be a couple of standard styles that most publications adhered to, today’s wide variability can leave a person wondering if there’s even a right way and a wrong way to…
Read MoreFarewell to Google AdWords
…but not to Google Ads. Never fear, parent company Alphabet has no intention of abdicating its role as a pay-per-click advertising powerhouse. And why should it? AdWords generated over $95 billion of the corporate giant’s total advertising revenue in 2017. So what’s really changing here? Nothing more than the name. As of July 24th, the…
Read MoreDon’t hide your strength – promote it!
Few CPAs are true generalists. Far more commonly, accounting professionals and their firms are broadly competent but take a deep dive into one or more areas of special focus. Many choose to keep this niche knowledge under wraps, fearing that identifying as an expert in this area will limit their appeal to potential clients who…
Read More5 keys to a professional bio that helps you stand out
You’ve worked hard to design an attractive website, described your services clearly, and even added testimonials or case studies that let visitors hear what real clients think of your firm. What’s still missing? Your professional bio, of course! Bio pages are an important part of your online presence, and they get a surprising amount of…
Read MoreClients are the true content experts
When it’s time to create blog content, professional service firms are often at a loss. How can you generate ideas and determine appropriate topics to ensure that your content is read and valued? It’s easy to get hung up here, but there’s a readily available source of expertise with all the guidance you need: your…
Read MoreChoose carefully when selecting branded giveaways
Those little tchotchkes that firms hand out at conferences and events can go a long way to keeping the firm’s name high in the minds of recipients. Giveaway items like notepads, squeezy balls and all the rest are usually chosen for their broad appeal and utility. The theory is that functional gifts get wide use,…
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