Posts by Sarah Warlick
5 reasons your firm needs a robust social media presence
Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra. We’ll do it when we have more room in the budget and more staff, say firm leaders. Secretly, many still harbor doubts about its value and may even consider it an unseemly dive into pop culture that’s…
Read MoreCombine and Conquer
Content marketing is effective beyond a shadow of doubt, yet this wildly popular business development technique is also frequently misunderstood. Firm leaders often falsely believe that they must make a choice between two competing approaches: a traditional outbound marketing strategy or content marketing. In truth, the two create maximum success when marketers use them in…
Read MoreThe mysterious linking verb revealed
What are linking verbs and why do they matter? Most of us remember the term vaguely from school but can’t say much more about this part of speech. No need for embarrassment though, because you almost certainly use linking verbs correctly without even thinking about it. There are a few commonly used phrases that sound…
Read MoreExclude internal site traffic to generate meaningful analytics
Most accounting firms monitor their site traffic using Google Analytics, but is the data you’re seeing as valuable as it could be? The information you seek is, in almost all cases, focused on the way potential and current clients are using your website. How many visitors are you getting, and on which pages? How long…
Read MoreMarketing Secrets of Poison Ivy
What’s good about poison ivy? Absolutely nothing, as far as I’m concerned. For the past month I’ve been waging (and losing) an epic battle against the noxious plant – or rather, against the aftereffects of exposure to urushiol, its potent oil. I am one of the unlucky who are exceptionally allergic to this scourge of…
Read MoreYour firm is not the solution
Does your firm proudly announce itself as a solutions provider? You’re not alone. In fact, ‘solutions’ is now right near the top of the trendy, overused buzzwords list. I’m sorry to be the one to break the news, but this word has joined the ranks of leverage, synergy and other wildly successful business terms that…
Read MoreWhat does Facebook know about you? You may be surprised
With Facebook looming large in the news, everyone is wondering whether they were part of the Cambridge Analytic data set that is currently in focus. Whether or not you were involved in that particular incident, you’ll probably be amazed to learn just how much information you’ve given Facebook. When users of the biggest social networking…
Read MoreClient interviews: Preventative medicine to maintain a healthy accounting firm
One of the key tenets of medicine is dealing with illness at an early stage, for everything from a virus to a cancer. By recognizing and treating the problem before it has a chance to take hold and spread, you can limit its potential to threaten the long-term health of the entire organism. While your…
Read MoreEmbiggen Yourself!
Next time someone reminds you to use your words, you’ll have a few more to choose from. More than a few actually, because Merriam Webster has added a fresh batch of 850 officially sanctioned “real” English words to the dictionary. As any linguist or casual wordie knows, language isn’t a static phenomenon. It’s always shifting…
Read MorePolly want an audio blog?
If you’ve been toying with the idea of adding an audio blog or other audio content to your WordPress website, you’ve now got an easy and cheap-to-free way to do it: Amazon Polly. Polly is a new service from Amazon that lets you create life-like speech based on written content, and there’s a WordPress plugin you can…
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