Posts by Sarah Warlick
Who Wants to Go to Tonga?
Every four years, the world comes together to enjoy a satisfying bout of naked athletic international competition. No, no, no, not anymore. They’re clothed sporting events these days, although in the early days of the tradition nudity was involved. As of this past Friday evening though, a surprising number of viewers find themselves pondering the…
Read More3 Ways to Improve Your Marketing Using Psychology
Accounting marketing is challenging, in part because what you’re offering clients doesn’t easily lend itself to compelling photographs. Being inspired to purchase a product or service by great pictures isn’t a sign of immaturity or ignorance; it’s just a human trait. We’re inclined to desire what we can see because we can picture ourselves with the…
Read MoreSupreme Court Rulings Bring Questions and Opportunity
The back-to-back rulings from the US Supreme Court regarding the Affordable Care Act and same sex marriage aren’t just conversation points. These two long-awaited decisions have a direct and immediate effect on the lives millions of Americans, and on the financial and legal professionals who serve them. These rulings have a major impact on areas…
Read MoreHow Long Is Too Long for Bios?
Figuring out the best length for a professional bio isn’t always a straightforward matter. Based on the wide variation one sees on firm websites, it seems like there are no rules! You can find professional bios in every imaginable length, from single lines to detailed compilations that require many hundreds of words. But while there’s…
Read MoreCautionary Tales from the Candidates
Ah, election season. So much to entertain, and so little to take seriously. Yet even amidst the hilarity and absurdity, there are useful lessons to be found. Chief among the most obvious at this point is the very simple but important advice you’ve often heard from us (and no doubt from others): Secure the web…
Read MoreFor Better Success, Make Life Easy
Accounting firms, like every other kind of business, usually have a list of things they want potential clients to do. Obviously you want them to become clients. But how exactly? Answering that question is an important key to helping your firm grow and thrive, and the way you answer it should drive your marketing plan.…
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