Posts by Sarah Warlick
Handling a Death Within the Firm
Originally published on accountingtoday.com Death and taxes. It’s an accepted truth that we’ve all got to deal with these two issues, and for taxes we have CPAs to tell us what to do. Death, however, is less straightforward in almost every aspect. What’s more, it’s a taboo topic in many contexts, leaving us even less…
Read MoreJump into the Social Media Pool
Social media is a relatively new phenomenon, and for accounting professionals it can seem like a vast and confusing sea of platforms and tactics. That’s not surprising, considering how many ways there are to use and benefit from social media. If you’re among those who find the whole thing a bit intimidating, here’s a primer…
Read MoreMake Your Landing Pages More Effective
Landing pages have a specific purpose, which makes them different from most of the pages on your main website. To be effective, they need to be handled differently as well, so let’s talk about the best strategies to get the desired results. But first, what is a landing page? Marketing professionals are familiar with the…
Read MoreNewsletters: An Underappreciated Business Development Tool
You’ve probably heard that you should publish a newsletter. Maybe it was your marketing firm or in-house marketing staff who gave the advice; perhaps you read the suggestion in a marketing blog or book. Wherever it came from, the idea of a newsletter, though pleasant enough, often strikes busy firm leaders as a nice thing…
Read MoreUnusual Holidays for Exceptional Law Firms
Sending holiday cards to your clients is a thoughtful gesture that helps strengthen the relationship and lets them know you’re thinking of them. Many law firms – and other kinds of businesses – make a practice of sending cards to mark Christmas or Hanukkah, Thanksgiving or other major holidays. While it’s always nice to receive…
Read MoreIncrease Response Rates with These Email Closings
How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will get from readers. A new study from Boomerang explores the relationship between email ending words and response rates, and the results show that how you sign off makes a surprisingly strong…
Read MoreEsoteric Mysteries of the PDF
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…
Read MoreSSL Becomes a Must for Firm Websites
If you’ve been watching the news, you’re well aware of the drastic rise in cybercrime. From major hacks to man-in-the-middle attacks that intercept personal and financial information, data security threats have never been more serious. That’s the main reason Google is making secure socket layers a requirement on Chrome, beginning this month. Strictly speaking, SSL…
Read MoreSpiff Up Your Website with Free Typography Resources
Ever feel like all the fonts you see and use look the same? Looking for something fresh and new, but don’t know where to start? Have we got a resource for you – Google Fonts! This service from Google is a fantastic collection of open-source fonts, and they’re all free. You can browse a huge…
Read MoreWhere Do You Go from Here?
Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can feel intimidating. In honor of the new year, why not conduct a fresh assessment of…
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