Posts by Sarah Warlick
What Facebook’s New Algorithm Really Means for Your Firm
Facebook created a tizzy among social media marketers when the platform’s founder, Mark Zuckerberg, announced big changes to the way content would be prioritized in news feeds. As part of a major push to improve the network’s quality and reputation, Facebook is “rebalancing” the articles, videos and advertisements that users see. Advertisements and content published…
Read MoreComplicated Contact Forms Are Counterproductive
What’s your job title? Where do you work? What’s your cell phone? Exactly what do you want from me? If you’re feeling a little (or a lot) defensive and annoyed at this point, you’re not alone. That’s how every potential client feels when encountering a contact form, only to find that they must offer realms…
Read More3 Keys to a Great Blog Post
The internet is awash in content, making it harder for any one article or post to stand out. What’s the best way to create blogs that people will choose to read from this vast sea of options? If you focus on these three points as you write, you’ll have a better shot at delivering content…
Read More7 Signs Your Website Is Ready for a Refresh
Web professionals put the lifespan of a modern website at around three years. While not all firms can invest the considerable resources needed to redo their sites by the three-year mark, there are some easily recognizable red flags that indicate it’s time for a refresh. Some are more urgent than others, but each of these…
Read MoreBlack Friday sales hold a message for accounting firms
Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms. This year’s online sales amounted to $7.9 billion on Thanksgiving and Black Friday, a 17.9 percent increase…
Read MoreIs Facebook the Next LinkedIn?
LinkedIn stands apart from other social media sites, because it has staked out ground as the only true professional networking platform. With over 500 million users, the site has become a must for professionals who hope to be taken seriously – whether or not they’re currently seeking a new position. It seems that Facebook has…
Read MoreBigger Tweets vs. Better Tweets
Twitter’s experiment with doubling the character limit for tweets took the social media world by surprise. Twice the tweet-power! Who would have thought? After training ourselves to limit tweets to a terse 140 characters, the freedom to fill a newly expanded 280-character allotment sounds downright luxurious. Now the lucky test group are allowed to say…
Read MoreWhat About You?
Your firm has an About page on your website – every firm does – but have you ever really pondered what it says about you? An About page is akin to a professional bio, introducing readers to the firm as an entity rather than focusing on a single individual. Like bio pages, these are critically…
Read MoreHow to Keep Your Firm from Becoming the Next Equifax
Ah, Equifax. If there’s one brand you don’t want to be right now, it’s probably that one. Not only is it suffering plummeting stock value and the ire of millions of consumers (143 million of them, to be exact) but the company also faces numerous lawsuits, an investigation by Congress and a very expensive cleanup…
Read MoreNet Neutrality Matters for Your Firm
Net neutrality is one of those boring topics that it’s easy to tune out, but here’s why you shouldn’t. The way this issue is decided by the FCC could have a significant impact on your firm’s online presence, and on how much it costs you to maintain a positive experience for those who access your…
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